POS & Outdoor Designs

Keep on trucking a Billboard.

Grace Foods is one of the leading Caribbean Food Companies in Canada. They have a large market share in Coconut products and Coconut Water is one of their leading products, popular among all cultures in Toronto. They have always used their fleet of trucks to advertise their products and few years back wanted to me to come up with a new way of showcasing their number one product Coconut Water, on the side panel of their trucks.

I presented them the concept of making it look like 3D from any angle, and show the inside of the truck. The idea was to show part of the side panel ripped off, showing the key source of their product, coconuts being transported inside the truck. They loved the idea and I used many stock photographs of coconuts and manipulated them to show a pile of them inside the truck in the ripped part of the pane. The other half of the panel showed the final product, Grace Coconut Water and it’s branding. The size of the coconuts were made larger than actual size, so viewer could identify them from a far. To complete the project I used the rear truck doors to be the clear doors of a cooler, with all the Coconut Water bottles as well as some of their other drinks such as Grace Island Soda & Grace Tropical Rhythms.

Over all it was a huge hit not just with Grace but the general public who enjoyed seeing these trucks driving down the highways, even today. We later adapted the same concept idea for their other brands, Tropical Rhythms and Sauces. Next time you see one of these trucks on the road, you know who was behind it!

Check out some of the other POS and outdoor material I did for other Grace brands…